Brand Kit Essentials
Name Design
Whether you just started with your business and are looking for a great brand name that verbalizes the core of your brand and touches the hearts of the potential audience, or if you are repositioning your business and are looking out to rename your brand in the market to refresh and attract the existing or new target audience, we are happy to serve you.
This involves an initial 40 minute video session with the entrepreneur and his / her marketing team to understand the product/service, its uniqueness, organizational legacy (if
any), goals, mission, market dynamics, work processes, work culture, core values, target
audience as well as if there is any pre-existing theme or idea that the organization wants the
name to be worked around.
We then share a few name drafts with punchlines and try and understand client needs better.
We revise and present more suitable drafts and are receptive to a few more rounds of fine
tuning / revisions until client delight is witnessed!
Work Samples
» Choco Nirvana – Premier chocolate manufacturer
» Life Of Rainbows – Spiritual Blog site
» Shine With Jyoti – Instagram account of an aspirational home maker
Logo Design
Whether you just started with your business and are looking for a great brand logo design or
you want to reposition your brand in the market and are looking for a refreshing logo design,
we are happy to serve you.
This involves an initial 40 minute video session with the entrepreneur and his / her marketing
team to understand the product / service, organizational legacy, goals, mission, work
culture, core values, uniqueness, aspirational audience as well as if there is any pre-existing
symbol or mental image that the organization wants the logo to be worked around.
This helps us in choosing relevant symbol, image, mascot, font style and colour themes.
We then share a few logo design drafts and try and understand client needs better. We revise
and present more suitable drafts and are receptive to a few more rounds of fine tuning /
revisions around the logo design until there is a delight witnessed at the sight of the final
logo design!
Work Samples
Logo Design with Concept Brief
Concept Brief Sample for Shilpdhara
Shilpdhara, in Hindi, literally means ‘a flow of crafts’. The creative brand’s mighty spirit works for
the cause of reviving the Indian crafts industry to receive its rightful honour and glory in India &
abroad.
For this purpose, Shilpdhara holds ‘the mighty elephant’ as it’s mascot. Remembering Lord
Ganesha’s power to remove obstacles, the powerful elephant also represents wisdom, good luck and prosperity.
Our brand values exuberate passionate, creative and youthful thinking. Our people are always on
a mental shoutout to support the crafts community.
For this purpose, Shilpdhara holds ‘the mighty elephant’ as it’s mascot. Remembering Lord
Ganesha’s power to remove obstacles, the powerful elephant also represents wisdom, good luck and prosperity.
The holy tilak in our name helps us invoke the divine light within us to be able to fulfill the grand vision we hold for the beautiful and creative sector.
The color purple is associated with ambition, wisdom, creativity, dignity, grandeur, independence
and magic. We believe our brand goals resonate deeply with the aforesaid qualities and we hope
to colour ourselves in the enchanting purple while we strive towards our enormous mission.
We finally encircle our dream in a white hue. The pure colour not only stands for everything good and right, but protects us and gives us the divine strength to light up the lives of millions of artisans all across the globe!
Concept Brief Sample for Ayurdhara
Stationary Design
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Visiting Card, Invoice Copy, Letterhead, Envelope, Email format
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Product / Service Brochure
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Brand Story video presentation, brand profile write up, team profile write up
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E - Tour of Product / Service Site
The look and feel of the communication layout speak volume about the brand. The client
subconsciously forms positive or negative impressions from the designs.
We take notice of many organizational inputs before we deliver our designs.
This involves an initial 40 minute video session with the entrepreneur and his / her marketing
team to understand the product / service, organizational legacy, goals, mission, work
culture, core values, uniqueness, aspirational audience as well as if there is any pre-existing
theme in the client’s mind that we can think of working around with.
This helps us in choosing relevant designs, font styles and colour themes.
We then share a few design drafts and try and understand client needs better. We revise and
present more suitable drafts and are receptive to a few more rounds of fine tuning / revisions
around the designs until there is a delight witnessed at the sight of the final delivery!
Work Samples
Visiting Card Design
E – Product / Service Brochure
E- Tour of Product / Service Site
Gold’s Gym – Concept | Script | Shoot | Edit
Ayurdhara – Concept | Script | Shoot | Edit | Voiceover
Digital Brand Story
Founder – President Profile
