Shilpdhara, in Hindi, literally means ‘a flow of crafts’. The creative brand’s mighty spirit works for the cause of reviving the Indian crafts industry to receive its rightful honour and glory in India & abroad.

For this purpose, Shilpdhara holds ‘the mighty elephant’ as it’s mascot. Remembering Lord Ganesha’s power to remove obstacles, the powerful elephant also represents wisdom, good luck and prosperity.

Our brand values exuberate passionate, creative and youthful thinking. Our people are always on a mental shoutout to support the crafts community.

The holy tilak in our name helps us invoke the divine light within us to be able to fulfill the grand vision we hold for the beautiful and creative sector.

The color purple is associated with ambition, wisdom, creativity, dignity, grandeur, independence and magic. We believe our brand goals resonate deeply with the aforesaid qualities and we hope to colour ourselves in the enchanting purple while we strive towards our enormous mission.

We finally encircle our dream in a white hue. The pure colour not only stands for everything good and right, but protects us and gives us the divine strength to light up the lives of millions of artisans all across the globe!