Marketing Strategy
Whether you are starting a new business or running a business already, you may need expert guidance on certain strategic marketing decisions. We help you in:
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- Formulating a comprehensive marketing strategy – that is time driven and explains about the right mix of digital media to be used from amongst various online channels available (amongst website, social media, search engines, email, whatsapp, SMS).
We share details on how to optimize business and use these channels in the appropriate proportions based on the budgetary client considerations and market demands for the business
- Formulating a comprehensive marketing strategy – that is time driven and explains about the right mix of digital media to be used from amongst various online channels available (amongst website, social media, search engines, email, whatsapp, SMS).
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- Detailed marketing strategy formulations- these involves strategy plans across website content, social media, advertising & SEO needs of the business
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- Evaluation of the executed marketing plans leading to recommendations for redirection and further guidance on marketing campaigns
Work Samples
Comprehensive Marketing Plan –
Choco Nirvana
Specialized in designer chocolates, Choco Nirvana has served various top brands like Fortis Hospital, Singapore Tourism Board, Kotak Privy League, to name a few; as well as created customized wedding gift favours for premium clients in Delhi-NCR.
Key pointers:
- Research & Analysis
- Consumer
- Competition
- Distribution Channel
- SWOT (Strengths, Weaknesses, Opportunities, Threats)
- Determination of product life cycle stage
- Marketing Mix Formulation – Product, Price, Promotion, Place
- Consumer Buying Process
Social Media Strategy Report –
Centre For Health & Social Justice (CHSJ)
Centre for Health and Social Justice is a New Delhi-based organisation, with a strong commitment to promoting equitable development, inclusive governance systems, and social accountability.
Key pointers:
– Defining each units’ social media goals and identifying utilities of different social media platforms thereby arriving at a consensus on the optimal mix of channel
– Identification of core audiences and what kind of networks can be used
– Developing content strategy for CHSJ (Formulating a manifesto which serves as their content value statement, brand voice and acts as a guide for social media posts
– Engagement strategy
– Identification of core audiences and what kind of networks can be used
– Developing content strategy for CHSJ (Formulating a manifesto which serves as their content value statement, brand voice and acts as a guide for social media posts
– Engagement strategy
Brand Positioning &
Social Media
Strategy Report –
Shine With Jyoti
Mrs. Jyoti Dhamir is a talented homemaker that strives to bring joy in human minds through her inspirational posts.
Key pointers:
– Current social media account audit – content correction & audience analysis
– Market study
– Arriving at clarity of the core services to be delivered to the market – after analysing her goals, strengths and market needs
– Formulating a USP
– Audience persona formulation
– Making a broad content ideas quarterly calendar
– Market study
– Arriving at clarity of the core services to be delivered to the market – after analysing her goals, strengths and market needs
– Formulating a USP
– Audience persona formulation
– Making a broad content ideas quarterly calendar
Sales Strategies Framework – Shilpdhara
Shilpdhara is an esteemed brand from the house of Yogdhara that is focused on reviving arts & crafts in rural India.
This work included studying the handicraft market in Delhi NCR – products of competitors, price points, places of sale, target market of each competitor, understanding our product’s strength & weakness and our mission – thereby arriving at the right mix of sales strategies that can work effectively for Shilpdhara.
Pricing
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